If selling at least one product or generating income is a goal of your agroforestry practice, then, it’s important to consider how you will market the product(s) you want to sell. Agricultural marketing includes all the activities producers do in order to promote and sell products to consumers.  In this module, we will review the basic elements of marketing and how to create a marketing plan for an agroforestry enterprise.

Who should take this course? Those new to agroforestry, beginners, and dreamers. Throughout the course, we purposefully refer to people as agroforesters, practitioners, stewards etc., recognizing that not all people interested in beginning agroforestry projects identify as a farmer. Additionally, agroforestry projects can get started in rural and urban locations and everywhere in between. We also welcome those wanting to learn more about agroforestry in order to teach others the benefits of agroforestry. Regardless, whether you’re looking to diversify your income or landscape, or to help and strengthen your community, agroforestry has a lot to offer.

So let’s get started!